Saturday, August 29, 2009
Are Customers Really That Rational About Their Purchases
Very insightful article about behavioral economics surrounding your customers. Read the article below to get the details and see how you are handling customers.
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How to gain the most from customer decisions - Companies need data to truly understand how customers make choices online, or companies will end up "leaving money on the table," John Sviokla writes. Companies must learn how customers "really act instead of how they are supposed to act," he writes. HarvardBusiness.org/The Near Futurist blog
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How to gain the most from customer decisions - Companies need data to truly understand how customers make choices online, or companies will end up "leaving money on the table," John Sviokla writes. Companies must learn how customers "really act instead of how they are supposed to act," he writes. HarvardBusiness.org/The Near Futurist blog
Labels: Business, customer loyalty, Marketing, Sales
