Cleveland Sales Talk

Great blog post from the Influential Blogger on Sally Hogshead's book Fascinate.

7 Ways to Fascinate, Persuade, Captivate your Audience

Take your own test to see what your {F} SCORE is. Get a copy of Sally's book now.

Just as a reference. My score results were MYSTIQUE for my primary trigger, POWER for my secondary trigger and VICE was my dormant trigger. You will know more how to apply these once you have read the book and taken your own test.

Be fascinating today!!

Labels: Business, Fascination, Innovation, leadership, Marketing, Personal Development, Sales, Sally Hogshead

Recently had the opportunity to read a manifesto that Robert Bloom wrote. It was called Looking Around The Corner and shatters some old-school thought processes of looking ahead every year. He comments that, "This fixation on an obsolete planning process guarantees that firms that use it will not keep pace with the rapid, substantive changes in our business world".

As I plan for the new year of 2011 and develop the strategies and tactics necessary to achieve our overall objective, this doc hits home and gets the creative juices flowing on how we will go to market in a multitude of areas.

Great stuff. Get it at Change This.

Labels: Business, Innovation, leadership, management, Performance, Planning, Productivity, Profit, Sales

Here are the 8 reasons why 2011 is the the perfect time to convince your CMO or boss to decide that blogging and the blogosphere has finally matured enough to demand serious reconsideration and here’s why:

Read Chris Abraham's article at Marketing Conversation for all of the details.

Labels: Business, Marketing, Social Media