Saturday, December 29, 2007

 

Looking Ahead To The New Year

Getting ready for the new year? If you're like me you're sitting there thinking of all the new ways you want to do things differently in 2008. One way that I am tackling this is to revisit some great resources and tools that I have used (and continue to use) to help me with the multitude of things that we all have to deal with. These deal with leadership skills, management skills, selling skills, productivity and business. So in no particular order here are 10 books that I have used in the past year to help me.

Jeffrey Gitomer - Little Red Book of Selling: 12.5 Principles of Sales Greatness
Earl Nightingale - Earl Nightingale's The Strangest Secret
Ken Blanchard - Self Leadership and the One Minute Manager
Ken Blanchard - The One Minute Manager
Spencer Johnson - Who Moved My Cheese?
Jim Collins - Good to Great
Thomas Friedman - The World Is Flat: A Brief History of the Twenty-first Century
Rudy Guliani - Leadership
David Allen - Getting Things Done: The Art of Stress-Free Productivity
Earl Nightingale - Creative Thinking (Audio CD)

Now I know there are hundreds of books out there to utilize and these are just a small sampling. You will also notice that I have three books that I feature on this site and they are by Guy Kawasaki, Sun Tzu and Jeffrey Gitomer. These I highly recommend for creativity, marketing, management strategies and customer service and customer loyalty. Enjoy!

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Tuesday, December 25, 2007

 

Retailers use customer satisfaction to create loyalty

This article may be about the retail industry, but, it hits home and rings true with anyone that deals with selling anything to anyone. Great stuff here.

Retailers are pulling out all the stops for the holidays: discounts, buy-one-get-one-free deals and, of course, seasonal music, scents and decorations to get shoppers into the purchasing spirit.

But there's one constant that can make a critical difference between ringing up the sale and watching someone walk out the door empty-handed: good customer service.

That may sound like a no-brainer, but studies make it clear that not all retailers understand the importance of making - and keeping - their customers happy.

Read the rest of the article here.

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