Saturday, August 29, 2009

 

Are Customers Really That Rational About Their Purchases

Very insightful article about behavioral economics surrounding your customers. Read the article below to get the details and see how you are handling customers.
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How to gain the most from customer decisions - Companies need data to truly understand how customers make choices online, or companies will end up "leaving money on the table," John Sviokla writes. Companies must learn how customers "really act instead of how they are supposed to act," he writes. HarvardBusiness.org/The Near Futurist blog

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Saturday, August 15, 2009

 

Need Help Launching Your Social Media Image

Webify Your Business, Internet Marketing Secrets for the Self-Employed includes 60 chapters with step-by-step instructions for entrepreneurs to leverage today's social internet to grow their businesses. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.

Feature Highlights include:

* Internet marketing information recipients want and need
* Practical and unthreatening step-by-step instructions
* Short accessible chapters recipients can read in 10 minutes
* Itemized to-do lists at the end of each chapter
* A perfect format for both beginner and savvy recipients

Book is by Patrick Schwerdtfeger, who is the founder of Tactical Execution, an online marketing agency located in beautiful Walnut Creek, California.

Get the book right now at Amazon.com

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Saturday, August 01, 2009

 

The Latest Brooks Group Newsletter

This months newsletter had a couple of great topics. Enjoy!

THE 10 "DON'TS" OF PRESENTING PRICE

SALES MANAGEMENT: NOT FOR THE TIMID OR FAINT OF HEART

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